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The scaling up of the India-US strategic partnership to the level of non-NATO ally with defence deals, sharing and transfer of defence technology, interoperability, joint collaboration and joint production of defence equipment has exacerbated Moscow's anxiety, notes Rup Narayan Das.
The legendary M C Mary Kom and former Asian Games gold-medallist Vikas Krishan shone bright at the International Boxing Association's 70th anniversary gala in Montreux, Switzerland, picking up different awards for their performances. While five-time world champion and Olympic bronze-medallist Mary Kom was presented the AIBA Legends award for her trailblazing boxing career, Vikas was handed the APB (AIBA Pro Boxing) Best Boxer trophy.
Some celebrities have come under fire for endorsing brands misleading consumers.
Employers are laying the welcome mat for Gen Y -- from hiring videos to claims for the coolest interview ever.
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The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.
Brand India's societal divisions and distortions have remained as much relevant in 'liberal' America and Europe as it still is in the structurally stratified Indian society of the 21st century, observes N Sathiya Moorthy.
A tweet from a user who goes by the handle '@Vikash67456607' triggered a major Twitter backlash, with the hashtag 'Reject_Zomato' trending on top at the microblogging site. In response, Zomato apologised to Vikash and also issued a statement both in Tamil and English, stressing that the company stood for diversity.
#BoycottSnapchat became top trending topic after its CEO was accused of calling India 'poor'
The rumoured couple have come together to endorse a luxury eyewear brand.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
As per the latest data released by Telecom Regulatory Authority of India (TRAI), Vodafone Idea -- born last year from the merger of older operators Vodafone India and Idea Cellular -- continues to be the largest operator with 38.75 crore consumers and 33.36 per cent market share in the wireless segment as on May 31, 2019.
After following Congress president Rahul Gandhi and the party's official Twitter handle, he began following senior leaders P Chidambaram, Kapil Sibal, Ahmed Patel, Ashok Gehlot, Ajay Maken, Jyotiraditya Scindia, Sachin Pilot and CP Joshi from this month.
A steady climb in volumes has helped the company double its market share in the segment to 5 per cent in the first six months of the financial year from the year-ago period and it has now set its sights on a 10 per cent share in the next two years.
While both Dabur and HUL have been aggressive in the 'naturals' market with new launches across its portfolio, unchecked distribution expansion and inconsistent quality of products have also been at the heart of Patanjali's problems.
Rohit Sharma stated that India has a lot of football fans and they watch La Liga. The cricketer is hopeful of the same intensity in the sport after it resumes.
Cricketer parted ways with Adidas in November.
The UNICEF Goodwill Ambassador visited an anganwadi and the Avanti Bai Hospital during her two- day stay in Lucknow.
While Formula One rivals compete in virtual grands prix and various esports series during the coronavirus lockdown, six-times World champion Lewis Hamilton has been busy racing against himself. The Briton has been a keen gamer since boyhood and for some years a brand ambassador for the Gran Turismo franchise on Sony's PlayStation.
Underlining the contribution of non-resident Indians, Union Finance Minister Nirmala Sitharaman on Tuesday said remittances sent to the country by overseas Indians were about $100 billion for the year 2022, an increase of 12 per cent in one year. Speaking at a session during the Pravasi Bharatiya Divas (PBD) convention in Madhya Pradesh's Indore city, she described NRIs as the "real ambassadors of India" and appealed to them to use made in India products and services as far as possible so that the country's individual brand can be promoted across the globe. Sitharaman also said that after the "China plus one" policy, the world is now talking about the "European Union (EU) plus one" policy.
The actor, who will be the showstopper for LFW's grand finale, revealed her love for lipsticks and the colour she has always loved.
'The crisis-hit brand needs to react, and react without sounding outraged or angry. '
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
As a jury member, Deepika Padukone has a rather hectic schedule at Cannes.
Former Italy great Alessandro Del Piero will play for the Delhi franchise of the Indian Super League (ISL) and will also be the competition's brand ambassador, the ex-Juventus player has said.
At an event to announce ICC's partnership with MRF Tyres ahead of the World Twenty20 Championships in India between March and April, Tendulkar spoke about how the format has revolutionised the game. "T20 has changed the dynamics of cricket, the way it is played. For example, nobody thought that batters could play reverse sweeps off fast bowlers to short third-man stands. "It has changed cricket big time," Tendulkar said at the launch of the four-year partnership. "Spectators also enjoy watching T20. I believe it is a lighter format for someone who is not familiar with the game. It is the right dosage of cricket and excitement.
Luis Suarez risks losing lucrative commercial deals following his bite on a World Cup opponent, with poker brand 888 saying on Wednesday it was reviewing its sponsorship agreement with the Uruguayan.
Smriti Mandhana isn't actually known to be the most prolific T20 player -- her career T20 International average of 27.32 is middling at best. There have been failures too, but her ability to analyse and assess them honestly is a rarity in modern sport.
The under-one-minute films are titled 'Menu Cards, Mom and Neighbours'.
As the nation woke up to images of Prime Minister Narendra Modi splashed across the front page of newspapers by Reliance Industries to announce the launch of its 4G services, Shiv Sena's Member of Parliament from South Mumbai, Arvind Sawant, was not impressed.
